When you have Search Engine Marketing (SEM) as an effective online strategy, you’re taking effective steps towards earning – and keeping – new customers! Also called Pay-Per-Click (PPC) Advertising, SEM puts your brand where your customers are online! Through tandem tools like Google Adwords, SEM also helps to deliver a unique targeted message across all of the best search engines, and beyond!
The Various Types of SEM
There are different types of SEM at your disposal. Paid search, organic SEM – each one offers its own benefits, helps to drive more traffic to your site, and gives you helpful data you can use to more effectively target and engage your core customers!
SERPS – or Search Engine Results Pages – are the vehicles by which your SEM ads are displayed. They help to increase your company’s visibility, in the right places, at the right times, and to the right people using relevant keywords and alluring ad copy. SERPS also help you get a better picture of how your customers search online, and make it easier to place your ads where they will easily be seen.
The Benefits of SEM
- SEM Professionals on Your Side: Journal Star Media gives you access to your own Google AdWords expert, so you know your individual SEM campaign is in good hands.
- Verified Partner Networks: Your ads run on recognized and accepted networks with the highest levels of traffic and engagement. No outdated directories are allowed.
- Maximizing Leads: Our SEM campaigns aren’t about how many clicks you get. They aim to achieve real, profitable business leads that give you the best value.
- Transparency: With the transparent insights and feedback you get from Journal Star, you can do more to push your brand to new heights of success.